D
Delivery Aggregator
Definition
A platform or software that combines orders from multiple food delivery services into one interface for merchant management, eliminating tablet hell.
Related Terms
Cloud Kitchen
A delivery-only restaurant that operates without a dine-in area, focusing exclusively on fulfilling orders from delivery platforms. Also known as a ghost kitchen or dark kitchen.
Commission Fee
The percentage charged by delivery platforms (typically 15-35%) on each order processed through their marketplace.
Dark Store
A retail distribution center that fulfills online orders only, without serving walk-in customers. Common in quick commerce and grocery delivery.
Direct Ordering
When customers order directly from a restaurant's own website or app, bypassing third-party delivery platforms and avoiding commission fees.