Getting Started on ShopeeFood for Malaysian Cafes
A complete guide for Malaysian cafe owners to set up and succeed on ShopeeFood. Covers registration, MYR menu pricing, promotions, and ShopeeFood-specific features to maximize your cafe's delivery orders.
Step 1 of 6
Register Your Cafe on ShopeeFood Malaysia
Visit ShopeeFood's merchant portal at seller.shopeefood.my or contact their sales team. Prepare your SSM business registration (Sijil Pendaftaran Perniagaan), Malaysian bank account details, and a valid food handler's certificate (Sijil Pengendali Makanan). If your cafe is halal-certified by JAKIM, have your halal certificate ready as it significantly boosts visibility. Upload photos of your cafe storefront and interior.
ShopeeFood often runs onboarding campaigns for new merchants in KL and Penang. Ask the sales team about current sign-up bonuses — they sometimes waive the first month's commission.
Create Your Cafe Menu in MYR
Set up your menu in Malaysian Ringgit (MYR) with categories tailored for cafe items: Kopi & Teh (Coffee & Tea), Pastries & Cakes, Brunch, Light Bites, and Cold Drinks. ShopeeFood's commission in Malaysia is typically 20-30%. The average cafe delivery order in KL is MYR 20-35. Price specialty coffees at MYR 12-18, pastries at MYR 8-15, and brunch items at MYR 18-28. Round to the nearest MYR 0.50. Create combo deals like "Kopi + Cake Set" for MYR 19.90 to increase average order value.
Upload Eye-Catching Cafe Photos
Cafe aesthetics are crucial on ShopeeFood. Upload high-quality photos (minimum 1000x1000 pixels) showing latte art, beautifully plated pastries, and brunch dishes. Use natural lighting to highlight the colors of your drinks and food. For coffee, capture the latte art from directly above. For cakes and pastries, shoot at eye level to show layers and texture. ShopeeFood allows multiple photos per item — use 2-3 angles for your signature items. Maintain a consistent visual style with your cafe's brand aesthetic.
Set Up ShopeeFood Vouchers and Promotions
ShopeeFood's promotions are tightly integrated with Shopee's voucher ecosystem. Create store vouchers (e.g., MYR 5 off with minimum MYR 25 spend) that appear on your store page. Participate in ShopeeFood's platform-wide sales like "ShopeeFood 15.15" and "Payday Deals" which drive massive traffic. Set up free delivery promotions for orders above MYR 30. Use Shopee Coins cashback offers to attract Shopee's existing user base — many Malaysian Shopee users try ShopeeFood for the Coins rewards.
Optimize Delivery Packaging for Cafe Items
Cafe items require special delivery packaging considerations. Use spill-proof cups with secure lids for all beverages — double-walled cups for hot drinks keep temperature better during Malaysia's hot weather. Pack pastries and cakes in rigid boxes with tissue separators to prevent damage. For brunch items, use compartmentalized containers to keep sauces separate. Include napkins, stirrers, and sugar sachets. Brand your packaging with your cafe logo and Instagram handle to build recognition. Source packaging from local suppliers on Shopee itself for competitive prices.
Leverage ShopeeFood-Specific Features
ShopeeFood has unique features that other platforms lack in Malaysia. Enable "Scheduled Orders" to allow customers to pre-order coffee and pastries for morning pickup or delivery. Use ShopeeFood's "Group Order" feature which lets multiple people in an office order together — perfect for Malaysian office tea-time culture. Activate "Shopee Coins" rewards on your store to incentivize repeat orders. List your cafe under multiple categories (Cafe, Desserts, Drinks) to appear in more search results. Use ShopeeFood Live to showcase your barista making drinks in real-time.