Setting Up Demae-can for Japanese Restaurants
A comprehensive guide for Japanese restaurant owners to set up and optimize their Demae-can presence. Demae-can (出前館) is one of Japan's largest food delivery platforms, covering Tokyo, Osaka, Nagoya, and major cities. This guide covers registration in Japanese, yen pricing strategies, menu optimization, and delivery area setup.
Step 1 of 4
Register as a Demae-can Restaurant Partner
Visit the Demae-can merchant registration page (www.demae-can.co.jp/shop/register) and create your account. You will need your business registration certificate (登記事項証明書), food service license (飲食店営業許可証) from your local health center (保健所), Japanese bank account, and tax identification number. Demae-can requires a minimum of 3 business days for verification. The platform operates primarily in Japanese, so having a Japanese speaker on your team is beneficial. Upload clear photos of your restaurant exterior, interior, and food service license.
Demae-can has a partner support hotline (0570-550-111) available in Japanese. Call during business hours (9:00-18:00, Mon-Fri) for registration assistance.
Demae-can conducts in-person verification visits for new restaurant partners in metropolitan areas. Ensure your restaurant is presentable and your food service license is displayed clearly.
Set Up Your Menu on Demae-can
Create your menu using Japanese characters (kanji, hiragana, katakana). Demae-can uses category-based organization: ラーメン (ramen), そば・うどん (soba/udon), 丼もの (donburi), 定食 (teishoku), 一品料理 (appetizers), ドリンク (drinks). Include detailed descriptions and clear pricing in yen. Demae-can charges a commission rate of approximately 30-35% depending on your plan. Set up modifiers for optional toppings, spice levels, and drink selections. Japanese allergen labeling (アレルギー表示) is recommended for compliance.
Configure Pricing and Delivery Zones
Set yen pricing with consideration for Demae-can's commission structure. The average order value on Demae-can is ¥1,200-2,000. Configure delivery zones based on your restaurant's location - typical radius is 2-3km in urban areas. Set delivery fees if applicable (many restaurants offer free delivery above a certain order amount). Demae-can allows you to set different pricing for pickup orders vs delivery. Configure your minimum order amount and estimated preparation time.
Optimize for Demae-can Search and Promotions
Demae-can offers various promotional tools. Participate in platform-wide promotions like ランチタイム (lunch time) and ディナータイム (dinner time) specials. Demae-can's ranking system considers delivery speed, order volume, and customer ratings. Maintain a 4.0+ star rating to appear in featured sections. Use Demae-can's analytics dashboard to track popular items and adjust your menu accordingly. Seasonal promotions during cherry blossom season (お花見), summer festivals (夏祭り), and year-end (年始) can significantly boost visibility.