Virtual Brand

Definition

A delivery-only restaurant brand that exists only on delivery apps, with no physical storefront. Often operated from an existing kitchen to maximize revenue.

Related Terms

Tablet Hell

The operational nightmare of managing multiple tablets from different delivery platforms, each with its own interface, notifications, and workflows.

3PD (Third-Party Delivery)

Delivery services provided by external platforms like GrabFood, Foodpanda, or DoorDash, rather than the restaurant's own delivery fleet.

3PL (Third-Party Logistics)

Outsourced logistics services including warehousing, fulfillment, and delivery. In F&B, often refers to last-mile delivery partners.