2026 · 13 events
2026 Restaurant Promotion Calendar for Thailand
Plan your restaurant promotions around Thailand's key holidays, royal celebrations, and shopping events in 2026. From Songkran to 12.12, capture every sales peak.
January1 events
New Year's DayJan 1
- Launch a "Start Fresh" healthy menu for customers with New Year's resolutions around clean eating.
- Offer a "2026 Lucky Draw" — every order in the first week enters customers into a prize draw for free meals all month.
February2 events
Valentine's DayFeb 14
- Create a "Dinner for Two" set with a romantic Thai twist — tom yum sharing pot, grilled seafood platter, and mango sticky rice.
- Offer a free dessert with any couple's order and encourage couples to share photos with a branded hashtag.
Makha Bucha DayFeb 26
- Promote a vegetarian or jay (เจ) menu for the Buddhist holy day — many Thai customers observe meat-free meals.
- Offer a calm, mindful dining experience with set menus and soothing presentation — market it as a break from the everyday.
April1 events
Songkran (Thai New Year)Apr 13-15
- Launch a "Songkran Splash" party platter with shareable Thai dishes — som tum, larb, grilled chicken — ideal for group celebrations.
- Offer refreshing drinks and ice-based desserts at a discount — customers are hot from outdoor water festivities and craving cool treats.
- Run a Songkran pre-order campaign for family gatherings — many Thais return home for this holiday and need catering.
June1 events
Queen Suthida's BirthdayJun 3
- Create a special set menu in royal blue and white themes honouring the Queen's birthday.
- Donate a portion of the day's revenue to a women's charity, tying the promotion to the Queen's patronage causes.
July1 events
King Vajiralongkorn's BirthdayJul 28
- Decorate your storefront and delivery packaging with yellow — the King's colour — and offer a royal-themed set menu.
- Run a "Long Live the King" social media campaign encouraging customers to share their celebratory meals.
August1 events
Queen Sirikit's Birthday (Mother's Day)Aug 12
- Offer a "Treat Mom" family set menu with a complimentary jasmine garland or dessert for mothers.
- Use light blue — the Queen's colour — in all branding and packaging for the day. Offer Mother's Day gift cards.
- Create a social media campaign: "Share a meal with Mom" — customers post a photo dining with their mother for a chance to win.
October1 events
Chulalongkorn DayOct 23
- Feature classic Thai heritage dishes on a special "Royal Cuisine" menu to honour the beloved king's legacy.
- Offer a public holiday special bundle for families enjoying the day off — promote via LINE and social media.
November2 events
Loy KrathongNov 1
- Offer a romantic Loy Krathong dinner set for couples with krathong-themed desserts and presentation.
- Create limited-edition krathong-shaped snacks or desserts that are photogenic and shareable on social media.
11.11 SaleNov 11
- Offer 11 baht add-ons on LINE MAN, GrabFood, and Foodpanda — low-cost items that boost basket size.
- Run a "11 best dishes" countdown on social media in the days leading up to 11.11, building anticipation.
December3 events
King Bhumibol's Birthday (Father's Day)Dec 5
- Offer a "Treat Dad" set menu with hearty, generous portions — market it as the perfect Father's Day gift.
- Use yellow theme for branding and packaging. Offer Father's Day gift vouchers for customers to buy for their dads.
12.12 Year-End SaleDec 12
- Offer your biggest discount of the year — position 12.12 as the final chance to grab deals before the new year.
- Create a year-end rewards programme: customers who ordered 12+ times in 2026 unlock an exclusive 12.12 VIP menu.
New Year's EveDec 31
- Sell New Year's Eve party platters and countdown meal sets — promote pre-orders starting mid-December.
- Run a "Thank You 2026" campaign with a loyalty discount for your most frequent customers.