2026 · 10 events
2026 Promotion Calendar for Taiwan Dessert Shops
Plan your dessert shop promotions around Taiwan's key holidays, festivals, and shopping events in 2026. From Lunar New Year to 12.12, capture every sweet sales peak.
February1 events
Lunar New Year (Spring Festival)Feb 17
- Launch a limited-edition "Year of the Horse" dessert box featuring traditional Taiwanese nian gao (rice cake) with modern twists.
- Offer a "Lucky Red Envelope" promotion — random discounts hidden in red envelope packaging with every order over NT$500.
- Create a pre-order campaign for CNY gift boxes — families buy dessert sets as gifts when visiting relatives.
March1 events
Lantern Festival (Yuanxiao)Mar 5
- Feature tangyuan (glutinous rice balls) with creative fillings like matcha, taro, and mango — the quintessential Lantern Festival dessert.
- Run a "Guess the Riddle" social media campaign — customers who solve lantern riddles win free desserts.
April1 events
Tomb Sweeping Day (Qingming Festival)Apr 5
- Offer traditional Taiwanese qingtuan (green rice cakes) and spring-themed desserts as families gather after cemetery visits.
- Create a "Spring Renewal" afternoon tea set with seasonal fruit tarts and floral-infused drinks.
June1 events
Dragon Boat Festival (Duanwu)Jun 19
- Launch dessert-style zongzi (rice dumplings) with sweet fillings like red bean, mochi, and chocolate — a fun twist on the traditional savoury version.
- Offer a "Dragon Boat Bundle" — buy any 5 desserts and get a free limited-edition dragon boat-shaped cookie.
July1 events
Ghost Month Begins (Zhongyuan)Jul 29
- Create spooky-themed desserts — ghost-shaped macarons, black sesame "darkness" cakes — embracing the Ghost Month spirit playfully.
- Offer "Zhongyuan" traditional dessert offerings sets — families buy sweet treats as part of prayer and ancestor worship rituals.
September1 events
Mid-Autumn Festival (Moon Festival)Sep 25
- Launch creative mooncake flavours — bubble tea, mango pomelo sago, and salted egg yolk — in premium gift boxes for corporate and personal gifting.
- Run a "Moon Festival Early Bird" pre-order campaign with 15% off for orders placed 2 weeks before the festival.
- Partner with local tea brands for a dessert-and-tea pairing set — cross-promote to each other's customer base.
October1 events
Double Ten Day (National Day)Oct 10
- Offer a "10.10" deal — 10% off on orders of 10 or more desserts, perfect for National Day parties and office celebrations.
- Create Taiwan-flag themed desserts with red, white, and blue decorations to celebrate the national holiday.
November1 events
Singles' Day (11.11)Nov 11
- Launch a "Treat Yourself" solo dessert set — a curated box of 4 mini desserts designed for one person to enjoy guilt-free.
- Run a "Buy 1 Get 1" flash sale on delivery platforms — singles shopping for themselves love a good BOGO deal.
December2 events
12.12 Year-End SaleDec 12
- Offer the biggest dessert discount of the year — a "12.12 Dessert Feast" bundle with 12 assorted treats at a special price.
- Launch a "Year in Review" loyalty campaign — reward your top 12 customers with exclusive 12.12 VIP dessert boxes.
ChristmasDec 25
- Launch a "Christmas Dessert Advent Calendar" — a 12-day countdown box with a different Taiwanese dessert for each day.
- Offer Christmas-themed strawberry shortcakes and yule log cakes — hugely popular in Taiwan during the holiday season.