2026 · 14 events
2026 Restaurant Promotion Calendar for Singapore
Plan your restaurant promotions around Singapore's key holidays, festivals, and shopping events in 2026. From Chinese New Year to 12.12, never miss a sales opportunity.
January2 events
New Year's DayJan 1
- Launch a "New Year, New Menu" campaign featuring limited-time dishes to kick off 2026.
- Offer a 20.26% discount on all delivery orders to celebrate the new year.
Chinese New YearJan 29
- Create a CNY reunion dinner set menu for families with festive dishes like yu sheng, pen cai, and prosperity bowls.
- Run an "8.88" lucky price bundle — the number 8 symbolises prosperity and drives impulse orders.
- Partner with delivery platforms to feature your CNY menu prominently with themed banners and priority placement.
February2 events
Valentine's DayFeb 14
- Offer a couple's meal deal with a complimentary dessert — promote heavily on social media the week before.
- Create heart-shaped or pink-themed menu items for Instagram-worthy presentation that drives organic sharing.
Payday Promotion (End of Month)Feb 25
- Launch a "Treat Yourself" payday bundle with premium add-ons at a discounted bundle price.
- Send push notifications to past customers via delivery apps reminding them it's payday — time to order their favourites.
March1 events
Hari Raya PuasaMar 30
- Offer Hari Raya catering packages for open house gatherings with traditional favourites like rendang, ketupat, and kueh.
- Create a "Raya Hamper" delivery bundle combining main dishes and desserts at a festive price point.
- Run pre-Raya promotions during the last week of Ramadan when demand for festive food spikes.
April1 events
Good FridayApr 3
- Promote a long weekend brunch menu — many Singaporeans enjoy a 3-day break and are looking for dining options.
- Offer free delivery for orders above $30 to capture families ordering in for the holiday.
May2 events
Labour DayMay 1
- Run a "Workers' Day Special" with discounted lunch sets for office workers and delivery riders.
- Thank your own staff publicly on social media and offer a "support local" angle to attract conscious consumers.
Vesak DayMay 12
- Feature a vegetarian or plant-based menu to align with the Buddhist observance and attract health-conscious diners.
- Donate a portion of the day's proceeds to a local charity and promote the initiative to build goodwill.
June1 events
Great Singapore Sale (GSS) BeginsJun 1
- Launch a "GSS Meal Deal" with tiered discounts — buy 2 get 10% off, buy 3 get 20% off to increase basket size.
- Cross-promote with nearby retail shops: customers who show a GSS shopping receipt get a free drink with their meal.
August1 events
National DayAug 9
- Create a limited-edition "SG61" menu celebrating local flavours — laksa, chicken rice, nasi lemak bundles at $6.10 each.
- Dress up your online store with red-and-white National Day branding and offer free delivery island-wide.
- Host a National Day giveaway on social media — share your favourite local dish for a chance to win free meals.
October1 events
DeepavaliOct 20
- Curate a Deepavali feast set with Indian favourites like biryani, butter chicken, and gulab jamun at a festive bundle price.
- Offer a "Festival of Lights" discount code across all delivery platforms to boost orders during the long weekend.
November1 events
11.11 Singles' Day SaleNov 11
- Offer $1.10 add-ons or $11.10 meal bundles — use the 11.11 pricing hook across all delivery platforms.
- Run a flash sale between 11:00-11:11 AM with steep discounts to create urgency and social media buzz.
December2 events
12.12 Year-End SaleDec 12
- Bundle your best-sellers into a "Year in Review" combo at 12% off — tie it to the 12.12 theme.
- Offer free delivery and double loyalty points on all 12.12 orders to maximise participation.
Christmas DayDec 25
- Sell Christmas party platters and turkey sets for pre-order — start marketing 2 weeks in advance to lock in orders.
- Create a "12 Days of Deals" countdown from Dec 14-25 with a new daily special to maintain engagement.
- Offer gift card bundles — buy a $50 gift card, get $10 bonus — perfect for last-minute gifting.