2026 · 12 events
2026 Restaurant Promotion Calendar for Malaysia
Plan your restaurant promotions around Malaysia's key holidays, multicultural festivals, and shopping events in 2026. From Hari Raya to 12.12, capture every sales peak.
January2 events
New Year's DayJan 1
- Launch a "New Year, New Flavours" menu refresh with limited-edition dishes to generate excitement.
- Offer a RM20.26 meal deal across delivery platforms to celebrate 2026 — a memorable price point that drives orders.
Chinese New YearJan 29
- Offer CNY reunion dinner sets with yee sang, pen cai, and prosperity bowls — start pre-orders 2 weeks early.
- Create ang pow (red packet) promotions — include a digital voucher "ang pow" with every order over RM88.
- Run a "Gong Xi Fa Cai" social media giveaway — share your CNY feast photo for a chance to win free meals.
March1 events
Hari Raya AidilfitriMar 30-31
- Launch Raya catering packages for open house gatherings with rendang, lemang, ketupat, and kuih raya.
- Offer a "Balik Kampung" meal set — comfort food bundles for families returning from hometowns, available on GrabFood and ShopeeFood.
- Decorate your delivery packaging in festive green and gold Raya themes to make orders feel special.
May2 events
Labour DayMay 1
- Run a "Workers' Day Deal" with affordable lunch combos honouring the working class — promote on social media.
- Offer free delivery to essential workers (nurses, teachers, police) with ID verification on orders above RM30.
Vesak DayMay 12
- Feature a vegetarian or plant-based menu for Vesak Day — popular with Buddhist and health-conscious Malaysian diners.
- Donate a portion of Vesak Day sales to a local charity and promote the initiative to build brand goodwill.
June1 events
Hari Raya Haji (Eid al-Adha)Jun 7
- Feature lamb and beef specials — Hari Raya Haji is associated with the spirit of sacrifice and sharing meat dishes.
- Offer family sharing platters with generous portions — this holiday is about community and togetherness.
- Create a "Qurban Special" combo with premium cuts at an affordable price to attract families celebrating at home.
August1 events
Merdeka Day (Independence Day)Aug 31
- Launch a "Merdeka Menu" featuring iconic Malaysian dishes — nasi lemak, roti canai, cendol — at RM19.57 (year of independence).
- Run a "Malaysia Boleh" social media campaign — share your proudest Malaysian dish and tag friends to enter a giveaway.
September1 events
Malaysia DaySep 16
- Celebrate unity with a "1Malaysia" combo featuring Malay, Chinese, and Indian dishes in one set — nasi lemak, char kway teow, and tandoori.
- Offer a RM16.90 Malaysia Day special (16th of September) to drive impulse orders with a memorable price point.
- Feature dishes from Sabah and Sarawak — highlight East Malaysian cuisine that's often underrepresented on delivery menus.
October1 events
DeepavaliOct 20
- Offer a Deepavali feast set with biryani, tandoori chicken, mutton curry, and gulab jamun at a festive bundle price.
- Use gold and orange branding to evoke the "Festival of Lights" theme. Include sparkler or diya imagery in delivery packaging.
November1 events
11.11 SaleNov 11
- Offer RM1.10 add-ons or RM11.10 meal combos on GrabFood and ShopeeFood — the 11.11 pricing hook is irresistible.
- Run an 11-minute flash sale at 11:00 AM with your best-selling items at half price to create urgency and buzz.
December2 events
12.12 Year-End SaleDec 12
- Stack your biggest discounts of the year on all delivery platforms — 12.12 is Malaysia's last major shopping event before 2027.
- Create a "Best of Malaysia 2026" combo box featuring your top 12 items, available for delivery and self-pickup.
Christmas DayDec 25
- Offer Christmas party catering sets for office year-end celebrations — turkey, roast chicken, log cake bundles.
- Run a "12 Days of Christmas Deals" campaign from Dec 14-25 with daily rotating discounts to maintain customer engagement.
- Sell gift card bundles — buy RM50 gift card, get RM10 bonus — ideal for last-minute holiday gifting.