2026 · 11 events
2026 Restaurant Promotion Calendar for Indonesia
Plan your restaurant promotions around Indonesia's key holidays, festivals, and shopping events in 2026. From Ramadan to Harbolnas, maximise every sales opportunity.
January2 events
New Year's DayJan 1
- Kick off the year with a "Menu Baru 2026" campaign highlighting new dishes or refreshed classics.
- Offer a "First Order of the Year" promo with free delivery for new customers to grow your base.
Payday Promotion (Tanggal Gajian)Jan 25
- Launch a "Gajian Hepi" bundle with premium upgrades at affordable payday prices.
- Run targeted ads on GrabFood and GoFood between the 25th-28th when spending peaks after payday.
February1 events
Ramadan BeginsFeb 28
- Launch iftar (breaking fast) meal packages that can be pre-ordered for daily delivery during Ramadan.
- Create a "Sahur Special" late-night menu available from 2-4 AM for pre-dawn meal delivery.
- Offer a Ramadan subscription: order iftar for 7 days straight and get the 8th day free.
March1 events
Idul Fitri (Eid al-Fitr)Mar 30-31
- Offer Lebaran hamper bundles with ketupat, opor ayam, rendang, and kue kering — perfect for mudik gatherings.
- Run a "THR Special" (Tunjangan Hari Raya) discount during the holiday bonus period when consumers have extra cash.
- Extend your Idul Fitri promotions through the full mudik return period — many order delivery as they settle back home.
May1 events
Waisak (Vesak Day)May 12
- Feature a vegetarian menu for the day, appealing to Buddhist communities and health-conscious diners alike.
- Partner with local temples for community meals and offer branded packages for dharma day celebrations.
June1 events
Pancasila DayJun 1
- Celebrate unity in diversity with a "Nusantara Plate" featuring dishes from across the Indonesian archipelago.
- Offer a 5-item combo at a special price — the number 5 represents the five principles of Pancasila.
August1 events
Indonesian Independence DayAug 17
- Launch a red-and-white themed menu and packaging. Price a signature item at Rp 17,845 (17-8-45 = independence date).
- Host a social media contest: post your paling Indonesia meal photo to win a week of free lunches.
- Offer a "Merdeka Bundle" with traditional dishes like nasi tumpeng mini, sate, and es cendol at a festive price.
September1 events
Maulid Nabi (Prophet Muhammad's Birthday)Sep 27
- Offer family-sized meal packages for community gatherings and pengajian events at mosques.
- Create a special nasi kebuli or nasi mandi set — dishes traditionally associated with Islamic celebrations.
November1 events
11.11 Singles' Day SaleNov 11
- Launch Rp 11,000 flash deals on popular items across GoFood and GrabFood to drive volume.
- Offer a "Beli 1 Gratis 1" (buy one get one free) on select menu items to maximise 11.11 excitement.
December2 events
12.12 Harbolnas (National Online Shopping Day)Dec 12
- Stack discounts across all delivery platforms — this is Indonesia's biggest online shopping day and food delivery peaks alongside it.
- Create a "Best of 2026" year-end combo featuring your top-selling items at Rp 12,120 per bundle.
- Run a countdown timer on your social media: "12 hours of deals" from 12 PM to 12 AM with rotating specials.
Christmas DayDec 25
- Offer Christmas catering sets for office parties and family gatherings — promote pre-orders starting early December.
- Create an end-of-year "Terima Kasih 2026" loyalty reward — give returning customers a special discount as a thank you.