2026 · 26 events

2026 Dessert Shop Promotion Calendar for the Philippines

Plan your dessert shop promotions around the Philippines' key holidays, fiestas, and seasons in 2026. From halo-halo summer peaks to ube Christmas treats, capture every sweet sales opportunity.

January2 events

New Year's DayJan 1

Launch a 'New Year Sweet Start' promo — offer a sampler box of 6 mini Filipino desserts (leche flan, ube halaya, turon, buko pandan, cassava cake, maja blanca) for PHP 299.
Offer a 'Detox-to-Dessert' combo — pair a fresh fruit juice with any kakanin (rice cake) at PHP 149, perfect for post-holiday recovery with a sweet twist.

Chinese New YearJan 29

Create a 'Tikoy Dessert Collection' — offer tikoy (sticky rice cake) in creative flavors like ube-tikoy rolls, tikoy ice cream, and tikoy-stuffed turon at PHP 89 each.

February2 events

Valentine's DayFeb 14

Offer a 'Sweet Hearts Box' — heart-shaped leche flan, ube crinkles, and strawberry buko pandan in a gift box for PHP 499, available for GrabFood and foodpanda delivery.
Run a 'Dessert for Two' promo — buy any full-size dessert and get a second one at 50% off. Perfect for couples sharing sweets on date night.

EDSA People Power AnniversaryFeb 25

Celebrate with a 'Proudly Pinoy Kakanin Platter' — a sampler of bibingka, puto, kutsinta, sapin-sapin, and suman at PHP 249 for the long weekend.

March2 events

Payday WeekendMar 15

Launch a 'Payday Treat Box' — a premium assortment of 8 turon (banana spring rolls) with creative fillings like ube-langka, cheddar-banana, and Nutella for PHP 199.

Holy Week / Lenten SeasonMar 29-Apr 4

Offer a 'Lenten Sweets' collection — dairy-free and egg-free kakanin like suman, biko, and cassava cake that are naturally Lent-friendly at PHP 59 each.
Create a 'Holy Week Family Dessert Bundle' for delivery — 12 pieces of assorted kakanin for PHP 399, perfect for family gatherings during the long break.

April2 events

Araw ng Kagitingan (Day of Valor)Apr 9

Offer a 'Valor Day Special' — free upsize on any halo-halo or ice cream order for frontliners and uniformed personnel showing their ID.

Start of Summer Halo-Halo SeasonApr 15

Launch a 'Halo-Halo Festival' menu — offer classic, ube-loaded, and premium versions (with leche flan topping and macapuno) starting at PHP 99.
Introduce a 'Build Your Own Halo-Halo' station for dine-in or a customizable halo-halo option on delivery apps via klikit — let customers pick their toppings.

May2 events

Labor DayMay 1

Give a 'Workers' Sweet Reward' — free ice cream scoop with any dessert purchase for workers showing company ID on Labor Day.

Mother's DayMay 10

Create a 'Nanay's Favorites' gift box — leche flan, ube ensaymada, and buko pandan in an elegant gift box for PHP 599, available for delivery to Mom.
Run a 'Mom Eats Free' promo — mothers get a free dessert when dining in with family on Mother's Day weekend.

June2 events

Independence DayJun 12

Feature a 'Pinoy Dessert Fiesta' — showcase 12 classic Filipino desserts at PHP 12 off each to mark Philippine Independence. Highlight ube halaya, leche flan, and halo-halo.
Decorate desserts in red, blue, white, and yellow — Philippine flag-themed halo-halo with ube (blue), strawberry (red), macapuno (white), and mango (yellow) layers.

Eid al-FitrJun 19

Offer an 'Eid Sweets Box' with halal-certified Filipino desserts — sans rival, silvanas, and date-stuffed turon paired with a sweet drink for PHP 349.

July2 events

Filipino-American Friendship DayJul 4

Feature American-Filipino fusion desserts — 'Ube Cheesecake', 'Leche Flan Sundae', and 'Buko Pandan Milkshake' as limited-edition items for PHP 159 each.

Peak Summer / Halo-Halo SeasonJul 15

Launch a 'Halo-Halo Wars' challenge — customers vote for the best halo-halo variant (classic vs ube vs mango) on social media. Winning flavor gets a permanent menu spot.
Offer a 'Beat the Heat' ice cream bundle — 3 scoops of Filipino-inspired flavors (ube, mango, buko) with toppings for PHP 179 on all delivery platforms.

August2 events

Ninoy Aquino DayAug 21

Offer a yellow-themed 'Mango Madness' promo — mango float, mango sago, and mango halo-halo all at PHP 21 off for the holiday.

National Heroes DayAug 31

Run a 'Heroes' Dessert' promo — name desserts after Filipino heroes (Rizal's Leche Flan, Bonifacio's Ube Cake) and donate PHP 5 per order to a local children's charity.
Offer a 'Long Weekend Dessert Platter' for PHP 499 — a family-size tray with halo-halo cups, turon, and ice cream for the holiday break.

September2 events

Start of Ber Months (Christmas Season)Sep 1

Kick off the Ber months with an 'Ube Christmas Collection' — ube crinkles, ube leche flan, and ube ensaymada in festive packaging starting at PHP 79 per item.
Launch a 'Christmas Dessert Countdown Card' — collect 9 stamps (Sep to Dec) by purchasing desserts and redeem a free holiday gift box on Christmas week.

Mid-September PaydaySep 15

Offer a 'Payday Indulgence' promo — buy 2 desserts and get a 3rd free on all delivery platforms. Drive volume with a sweet payday treat.

October2 events

10.10 SaleOct 10

Run a '10.10 Sweet Flash Sale' — PHP 100 for any 2 desserts from 10 AM to 10 PM on delivery platforms. Feature halo-halo, leche flan, and turon combos.

HalloweenOct 31

Create a 'Spooky Sweets' collection — black ube crinkles, 'blood' strawberry leche flan, and ghost-shaped meringues for PHP 69 each.
Offer 'Trick or Treat Dessert Bags' for delivery — mystery bags with 5 random mini desserts for PHP 199. Customers don't know what they'll get!

November3 events

All Saints' DayNov 1

Offer a 'Cemetery Visit Merienda Pack' for delivery — a box of turon, cassava cake, and buko juice for families visiting loved ones' graves for PHP 249.

11.11 Singles' Day SaleNov 11

Run a 'Solo Sweet Treat' special — a single-serve leche flan or ube cake slice with a drink for PHP 111 on all delivery platforms.

Bonifacio DayNov 30

Offer a 'Bonifacio Day Dessert Bundle' — a bold ube-and-chocolate combo platter for the long weekend at PHP 349, ideal for family merienda.

December3 events

12.12 SaleDec 12

Run a '12.12 Holiday Dessert Hamper Sale' — a gift box with ube crinkles, leche flan, silvanas, and a jar of ube halaya at PHP 1,212 on delivery platforms.

Simbang Gabi SeasonDec 16-24

Open early (4 AM) for Simbang Gabi churchgoers — offer a 'Kakanin After-Mass' combo of puto bumbong and bibingka with hot chocolate for PHP 99.

Christmas DayDec 25

Offer a 'Noche Buena Dessert Spread' — a family-size platter with leche flan, ube halaya, fruit salad, buko pandan, and turon for PHP 999.
Create a 'Christmas Dessert Gift Set' for delivery — boxed ube crinkles, silvanas, and polvoron in festive packaging for PHP 599, perfect for gift-giving.