2026 · 26 events

2026 Bubble Tea Promotion Calendar for the Philippines

Plan your bubble tea promotions around the Philippines' key holidays, shopping events, and payday weekends in 2026. From ube milk tea to calamansi fruit teas, capture every sales peak.

January2 events

New Year's DayJan 1

Launch a 'New Year, New Flavor' limited edition ube boba milk tea at PHP 99 to kick off 2026 — a uniquely Filipino twist.
Offer 'Buy 2 Take 1' on all large drinks for the first weekend of January to drive group orders on delivery platforms.

Chinese New YearJan 29

Create a 'Lucky Red' CNY series — red velvet milk tea, strawberry boba, and lychee fruit tea in festive red cups at PHP 109 each.

February2 events

Valentine's DayFeb 14

Offer a 'Boba Date' couples deal — 2 large drinks plus a heart-shaped waffle for PHP 249. Include a shareable photo prop for social media.
Launch a 'Love Potion' pink drink — rose milk tea with strawberry boba and edible glitter, PHP 129 for Valentine's week only.

EDSA People Power AnniversaryFeb 25

Feature a 'Freedom Tea' — a yellow mango-calamansi boba drink at PHP 89 for the long weekend, celebrating Filipino spirit.

March2 events

Payday WeekendMar 15

Run a 'Sahod Sip' promo — free topping upgrade (pearl, nata, pudding) on any drink ordered via GrabFood during payday weekend.

Holy WeekMar 29-Apr 4

Launch a 'Holy Week Chill' series — refreshing fruit teas (calamansi, watermelon, dalandan) to beat the summer heat during the holiday break at PHP 79.

April2 events

Araw ng Kagitingan (Day of Valor)Apr 9

Offer a 'Brave Brew' combo — any milk tea with a Filipino snack (turon or banana cue) for PHP 119. A fun pairing that honors Filipino grit.

Summer Peak SeasonApr 15

Introduce a 'Summer Slush' line — frozen boba drinks in mango, ube, and buko pandan flavors at PHP 109 to capture summer foot traffic.

May2 events

Labor DayMay 1

Run a 'Workers' Sip' — PHP 59 any regular milk tea for workers showing company ID on Labor Day. Affordable refreshment for hardworking Filipinos.

Mother's DayMay 10

Create a 'Mom's Boba Box' — a gift set with 4 bottled milk teas in assorted flavors and a handwritten card for PHP 399, available for delivery.

June2 events

Independence DayJun 12

Launch a 'Proudly Pinoy Boba' lineup — ube milk tea, calamansi fruit tea, and buko pandan boba featuring local Filipino flavors at PHP 99 each.

Eid al-FitrJun 19

Offer an 'Eid Celebration Tea Set' — a 6-cup party pack of assorted milk teas at PHP 499, perfect for Eid gatherings with family and friends.

July2 events

Mid-July Payday WeekendJul 15

Launch a 'Rainy Day Warm Boba' series — hot milk tea options with warm tapioca pearls (taro, ginger milk tea, chamomile) at PHP 99 for the monsoon season.

End-of-July PaydayJul 30

Offer a 'Boba Barkada Bundle' — 5 drinks for PHP 399 (save PHP 100) for friend groups ordering on delivery apps. Perfect for after-work hangouts.

August2 events

Ninoy Aquino DayAug 21

Run a 'Yellow Tag Sale' — all yellow-colored drinks (mango, banana, passion fruit) at PHP 79 for the long weekend.

National Heroes DayAug 31

Create a 'Heroes Edition' boba cup design featuring Filipino heroes — limited edition cups that customers collect. Drive repeat visits across the long weekend.

September2 events

Start of Ber Months (Christmas Season)Sep 1

Launch a 'Pasko Boba Series' — Christmas-themed drinks like peppermint milk tea, gingerbread boba, and leche flan milk tea in holiday cups from PHP 109.
Start a 'Christmas Boba Stamp Card' — collect 9 stamps (Sep-Dec) and earn a free holiday drink. Drives repeat purchases across the entire Ber month season.

Mid-September PaydaySep 15

Run a 'Payday Party Pack' flash sale — 6 drinks for PHP 499 (normally PHP 594) from 5 PM to 9 PM on payday Friday via all delivery platforms.

October2 events

10.10 SaleOct 10

Run a '10.10 Boba Bonanza' — any 2 drinks for PHP 100 from 10 AM to 10 PM. Create social media countdown content to build anticipation.

HalloweenOct 31

Create a 'Spooky Boba' menu — black sesame milk tea, charcoal latte with ghost-shaped jelly toppings, and blood-red strawberry tea at PHP 109.

November3 events

All Saints' DayNov 1

Offer 'Cemetery To-Go Cups' — large iced tea and milk tea in spill-proof travel cups for families heading to cemeteries, priced at PHP 89.

11.11 Singles' Day SaleNov 11

Run a 'Single Sip Special' — any drink for PHP 11.11 off on 11.11 via delivery platforms. Simple, memorable pricing that drives volume.

Bonifacio DayNov 30

Offer a 'Katipunan Party Pack' — 10 drinks at PHP 899 for office parties and barkada gatherings over the Bonifacio Day long weekend.

December3 events

Simbang Gabi SeasonDec 16-24

Offer a 'Simbang Gabi Warm-Up' — hot milk tea available from 4 AM for early-morning churchgoers. Pair with bibingka or puto bumbong from a local vendor for a combo.

12.12 SaleDec 12

Run a '12.12 Boba Gift Card Sale' — buy a PHP 500 gift card for PHP 399 on 12.12. Great as a Christmas gift that keeps customers coming back in January.

Christmas DayDec 25

Offer a 'Noche Buena Boba Pitcher' — a 1-liter milk tea pitcher with extra pearls for PHP 299, perfect for Media Noche family gatherings.