TikTok Shop vs Shopee vs Lazada: Which One Should You Sell On?

Introduction

Southeast Asia’s e-commerce market has exploded in recent years — and sellers now have more choices than ever when deciding where to list their products. TikTok Shop, Shopee, and Lazada are three of the biggest players, each offering unique features, audiences, and selling tools.

But which one should you choose?

If you’ve been eyeing TikTok Shop, you’re not alone. This social commerce giant has transformed how people discover and buy products. Still, Shopee and Lazada remain powerful marketplaces with loyal customers.

In this guide, we’ll break down the strengths and weaknesses of each platform, compare key factors like fees, logistics, and marketing tools, and share a game-changing way to offer same-day delivery for TikTok Shop orders.

I. Overview of Each Platform

1. TikTok Shop

TikTok Shop integrates directly into the TikTok app, allowing users to browse, purchase, and pay without ever leaving their feed. Products are promoted via short videos, influencer partnerships, and livestreams, making it an excellent choice for impulse buys and viral products.

Key strengths:

• Integrated checkout inside TikTok
  
• Organic and paid reach through the algorithm
  
• High conversion rates when paired with engaging content
  

2. Shopee

Shopee is one of Southeast Asia’s most recognized marketplaces, known for its aggressive discounts, free shipping campaigns, and gamified shopping experience. It’s ideal for sellers looking to reach price-conscious buyers.

Key strengths:

• Large, loyal user base
  
• Flash sales, vouchers, and app-wide campaigns
  
• Simple seller onboarding
  

3. Lazada

Backed by Alibaba, Lazada combines strong logistics with a more premium shopping feel. It’s a favorite among established brands and sellers offering mid-to-high-end products, electronics, and cross-border goods.

Key strengths:

• Seamless logistics via Lazada Express
  
• Attracts higher-spending customers
  
• Great for brand building
  

II. Key Factors to Compare

Factor	TikTok Shop	Shopee	Lazada
Setup & Onboarding	Easy, link to TikTok account	Straightforward seller center	More requirements for new sellers
Selling Fees	Commission + payment fee	Transaction + commission fees	Commission + payment fee
Marketing Tools	Livestreaming, shoppable videos, creator marketplace	Ads, vouchers, free shipping campaigns	Ads, sponsored search, LazMall branding
Logistics	Partner couriers	Shopee Xpress	Lazada Logistics
Target Audience	Gen Z & Millennials	Price-sensitive buyers	Mid-to-high income shoppers

Setup & Onboarding

If speed is your priority, TikTok Shop wins here. You can connect your TikTok account and start listing in hours. Shopee is similarly straightforward, while Lazada’s vetting process can take longer, especially for LazMall stores.

Selling Fees

Fees vary slightly between platforms, but TikTok Shop’s commission rate is competitive, especially considering its built-in traffic. Shopee often offers fee subsidies during campaigns, while Lazada’s fees can be higher due to branding perks.

Marketing Tools

TikTok Shop’s strength lies in content-driven selling — your product can go viral overnight. Shopee relies on heavy discounting and in-app ads, while Lazada focuses on brand exposure through LazMall.

Logistics & Delivery

Shopee and Lazada offer integrated shipping options, but delivery speed depends on courier capacity. TikTok Shop uses partner couriers, which typically deliver in 1–3 days — unless you have a faster fulfillment partner (more on that later).

Target Audience

TikTok Shop is perfect for trend-driven, younger audiences. Shopee dominates among bargain hunters, while Lazada attracts customers willing to pay more for premium products.

III. Pros & Cons of Selling on Each Platform

TikTok Shop

Pros:

• Massive organic reach potential
  
• High engagement via video and livestreams
  
• Simple TikTok Shop setup for existing TikTok accounts
  

Cons:

• Requires consistent content creation
  
• Dependent on algorithm visibility
  

Shopee

Pros:

• Huge customer base across Southeast Asia
  
• Voucher and discount-driven traffic
  
• Easy seller onboarding
  

Cons:

• Heavy competition leads to price wars
  
• Lower brand differentiation
  

Lazada

Pros:

• Premium positioning for brands
  
• Strong logistics and payment systems
  
• Good for higher-value items
  

Cons:

• Slower growth for new sellers
  
• Higher fees for premium placement
  

IV. How klikit Helps TikTok Shop Sellers

One of TikTok Shop’s biggest challenges for sellers — especially food and beverage brands — is delivery time. Standard partner couriers usually take 1–3 days to deliver, which isn’t ideal for perishable or time-sensitive products.

Here’s where klikit changes the game:

• Same-day delivery for TikTok Shop orders — essential for food, beverage, and limited-time offers.
  
• If your restaurant is already part of the klikit ecosystem, you can sync TikTok Shop orders with your existing klikit dashboard — the same one used to manage GrabFood, foodpanda, in-store, and online orders.
  
• This integration means fewer tabs, faster processing, and happier customers.
  

V. Which Platform Should You Sell On?

Here’s a quick recommendation:

• TikTok Shop — Best for trend-driven, visually appealing, and impulse-buy products. Ideal for food, fashion, beauty, and lifestyle brands.
  
• Shopee — Great for low- to mid-priced products, electronics accessories, and household items.
  
• Lazada — Perfect for branded goods, premium products, and sellers with strong supply chains.
  

Many sellers don’t pick just one — they multi-list across platforms to maximize reach, adjusting pricing and promotions for each audience.

VI. Tips for Maximizing Online Sales (Regardless of Platform)

1. Invest in high-quality visuals
   Whether on TikTok Shop, Shopee, or Lazada, great photos and videos boost trust and conversion rates.
   
2. Use platform-specific tools
   
   • Go live on TikTok Shop.
     
   • Join Shopee’s monthly sale events.
     
   • Apply for LazMall if eligible.
     
3. Offer faster delivery options
   Same-day fulfillment can increase repeat purchases — and platforms often reward sellers with better placement when customers leave positive delivery feedback.
   
4. Track your data
   Use analytics to understand what sells, when, and why. Adjust your campaigns accordingly.

Conclusion

Selling online in Southeast Asia has never been more exciting — or competitive. TikTok Shop offers a new, content-driven approach that can help brands go viral, while Shopee and Lazada remain strong, reliable marketplaces.

The best platform for you depends on your product type, target audience, and marketing style. But regardless of where you sell, fast delivery and a seamless order management system can set you apart from competitors.

If you’re ready to level up your TikTok Shop sales with same-day fulfillment, check out klikit — and start delighting your customers today.