Would Your Restaurant Work on TikTok Shop?

1 / 10

How visually appealing or “shareable” are your products?

We’ve never focused on presentation

We take nice photos sometimes

We make sure products are camera-ready

We focus on food & packaging design

2 / 10

Which best describes your current product lineup?

Mostly dine-in items that don’t travel well

A mix of dine-in and takeout

Takeout and ready-to-sell items

All of the above

3 / 10

How comfortable are you (or your team) with being on camera or creating videos?

We don’t do any video content

We’ve posted a few videos here and there

We post occasionally without a strategy

We post regularly with a clear strategy

4 / 10

How would you describe your restaurant’s brand personality?

We haven’t really defined it

We’re figuring it out

We have a voice and tone, but inconsistent

We have a distinct, relatable identity

5 / 10

How ready are you to handle a surge in online orders?

Our operations are already stretched

We could handle a few more orders

We can scale with notice

Systems & partners ready for sudden spikes

6 / 10

How do you currently manage packaging, fulfillment, or delivery?

Each order is handled individually

A mix of manual work and apps

An internal system for inventory and delivery

We use third-party tools or marketplaces

7 / 10

How engaged is your current online audience?

We barely have followers

Engagement is inconsistent

A loyal audience who comments and shares

A growing fanbase who engages and buys

8 / 10

How often do you collaborate with creators or influencers?

Never

We’ve done one or two small collabs

Occasionally, but not as a strategy

Creators are part of our marketing strategy

9 / 10

How familiar are you with TikTok Shop’s tools and processes?

Haven’t explored it at all

Heard of it, not sure how it works

Looked into it or started setting up

Already integrated with TikTok Shop

10 / 10

How do you currently track your sales and marketing data?

We don’t — it’s mostly guesswork

We track manually or via POS only

We have analytics for sales and social

We connect data across platforms

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