Promoting Webshop Across Channels
To launch your webshop successfully, we need to use effective strategies during its implementation.
In-Store Promotion Strategies
As a new operational tool in the dine-in market, it is important that we make use of proper strategies in the implementation of webshop.
Listed below are some best practices in setting up webshop QRs inside your stores!
- Visible QRs
- Whether you are using a QR standee or a QR sticker, it is important that your QRs are clearly visible to your customers. Make sure that your QRs are of decent size and quality, and they are placed visibly on your tables.
- Proactive Promotion
- Aside from making your QRs visible, it would be best to supplement it by proactively promoting it to your customers. This can be done by:
- Asking your staff to redirect customers to order from the QR instead
- Bonus: A target number of scans per day can be set to push staff to do so!
- Having special promotions when an order is made through the webshop
- Asking your staff to redirect customers to order from the QR instead
- Aside from making your QRs visible, it would be best to supplement it by proactively promoting it to your customers. This can be done by:
- Additional Awareness
- To help reinforce the awareness regarding your webshop you could use signage outside or inside your store indicating that your business operates using a QR ordering system
Online Promotion through Social Media
To help your customers learn more about how they can order directly from you add links and post about your webshop on social media.
The best places to connect directly with customers are:
- Facebook
- “About Us” page
- Instagram
- Link-in-bio
- Order Button
- Setting up auto-reply
- Facebook Messenger
- Setting up auto-reply
- TikTok
- Google Business
- Your Own Website
To set these up, check out this short and easy article!