Cafe Delivery Setup Checklist Indonesia (2026)

Setting up your cafe for food delivery in Indonesia doesn't have to be complicated. Whether you're in Jakarta, Surabaya, Bandung, or Bali, this checklist walks you through every step — from getting the right licenses to syncing orders across GrabFood, GoFood, and ShopeeFood.

Pre-Delivery Preparation

Business License Requirements

Before listing on any delivery platform, ensure you have:

• SIUP (Surat Izin Usaha Perusahaan) — Business license required for all commercial operations
• NPWP — Tax identification number for your business
• Health Certificate (Sertifikat Kesehatan) — Required for food-handling businesses
• TDP (Tanda Daftar Perusahaan) — Company registration certificate

Pro tip: For cloud kitchens and delivery-only setups, consider registering as a PT (Perseroan Terbatas) for liability protection, or CV if you're just starting out with lower capital requirements.

Delivery Platform Setup

GoFood Merchant Account Setup

1. Download the Gojek Partner app or visit merchant.gojek.com
2. Register with your business license (SIUP) and NPWP
3. Complete restaurant profile — name, address, cuisine type
4. Upload photos of your cafe and menu items
5. Set operating hours and delivery radius
6. Wait for verification (typically 2-5 business days)

GrabFood Partner Registration

1. Apply through partner.grab.com/ph or ID portal
2. Submit business documentation (SIUP, NPWP, health certificate)
3. Complete GrabFood merchant profile
4. Set up menu items and pricing
5. Configure delivery zones and hours
6. Schedule verification visit if required

ShopeeFood Onboarding

1. Register at merchant.shopee.co.id
2. Upload business licenses and food handling permits
3. Create your menu catalog
4. Set pricing and promotional discounts
5. Configure pickup and delivery options

Multi-platform vs. single platform: Start with one platform to master operations, then expand. GoFood has the widest reach in Indonesia, but GrabFood customers tend to order higher average values.

Menu Preparation

Cafe-Specific Menu Items for Delivery

Not all cafe items travel well. Prioritize:

• Espresso-based drinks — Americanos, lattes, cappuccinos (less milk = better transport)
• Cold brew and iced coffee — Travels better than hot drinks
• Indonesian coffee classics — Kopi Luwak, Kopi Susu, Indonesian single origin
• Pastries and cakes — Most portable items
• Sandwiches and light bites — Easy to package

Packaging Recommendations

• Coffee — Use sealed cups with lids, separate milk/syrup if needed
• Drinks — Leak-proof containers, straw attached
• Pastries — Individual boxes or kraft paper bags
• Hot food — Heat-retaining bags for delivery riders

Pricing Strategy for Delivery

Account for commission fees in your pricing:

• GoFood: 15-21% commission
• GrabFood: 15-23% commission
• ShopeeFood: 12-19% commission

Build these fees into your menu pricing while staying competitive. Consider offering exclusive delivery-only items at slightly higher margins.

POS Integration

Connecting POS to Delivery Platforms

A modern POS system like Klikit integrates directly with all major delivery platforms:

• Order sync — Orders from GrabFood, GoFood, ShopeeFood appear automatically on your POS
• Menu management — Update prices once, sync across all platforms
• Kitchen display — Orders print directly to kitchen printers
• Inventory tracking — Real-time stock updates across channels

Why it matters: Manually managing multiple delivery apps leads to overselling, pricing errors, and customer complaints. Integrated POS prevents this.

Operational Setup

Staff Training

Train your team on:

• Processing delivery orders quickly (target: under 2 minutes)
• Packaging standards for each menu category
• Handling rider pickup efficiently
• Managing customer complaints through the delivery app

Peak Hours Management

Indonesian delivery peaks:

• Lunch: 11 AM - 1 PM
• Dinner: 6 PM - 9 PM
• Weekends: Friday-Sunday evening

Pre-prepare ingredients and staff accordingly. Consider adjusting menu availability during ultra-peak times.

Marketing & Growth

Promotions Strategy

Start with:

• New merchant promotions — All platforms offer reduced commissions for new partners
• Discount codes — Attract first-time customers
• Bundle deals — Increase average order value

Customer Review Management

Respond to every review — positive and negative. Indonesian consumers heavily weight reviews when choosing restaurants.

Performance Tracking

Monitor these metrics weekly:

• Order volume per platform
• Average order value
• Customer rating
• Preparation time
• Customer complaint rate

Get Started

Ready to launch your cafe on delivery platforms? Klikit integrates with GoFood, GrabFood, and ShopeeFood in one unified system — manage all your delivery orders from a single dashboard.

Request a demo to see how Klikit can streamline your cafe's delivery operations across Indonesia.