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Online delivery has changed the way the entire world works–and these days it’s possible to have anything you want straight to your doorstep.  From groceries to pharmacies, almost everything is available at the touch of a button on platforms like delivery app. This fixation on convenience has radically shaped consumer spending, and merchants have to deal with more touchpoints now than ever.  That said, being a GrabFood merchant is almost a necessity for any food and beverage business in Southeast Asia. What are the benefits of GrabFood? Food delivery marketplaces like delivery app have catapulted takeaway to being one of the top meal opportunities for humans, globally. It has significantly transformed the way people access meals. For business owners, being a merchant in marketplaces like GrabFood is almost essential to supplement traditional income streams. Not only do these provide access to new customers beyond the immediate local area, but they also offer an additional digital presence–enhancing visibility with potential customers. Grab’s Southeast Asia Food and Grocery Trends 2023 report, showed that over 57% of Southeast Asians discover new restaurants through food delivery apps. Beyond delivery, GrabFood’s self pick-up and dine-in transactions contributed 2.4 times more to Grab’s total order volume