The Rise of Online Ordering in Restaurants
Over the past few years, online food ordering has become the norm. Customers expect convenience, speed, and digital access to their favorite restaurants. Platforms like GrabFood, foodpanda, and Uber Eats have made ordering meals easier than ever. According to recent projections, the online food delivery market globally is expected to reach $173.57 billion in 2025 — a clear signal that consumer demand for seamless digital ordering is only going to increase.
But here’s the catch — those platforms charge high commissions, limit how you present your brand, and keep customer data to themselves. For restaurants that want more control, the answer is simple: build your own webshop.
What is a Webshop and How Does it Work?
A webshop is your restaurant’s very own online store. Think of it as your digital front door, where customers can browse your menu, place orders, and pay—all without leaving your website.
Instead of relying solely on third-party apps, a webshop lets you own the customer journey. You control how your menu looks, what promotions you highlight, and how your brand is represented.
For instance:
- On a delivery app, your restaurant may appear alongside dozens of competitors.
- On your webshop, the spotlight is entirely on you
Why Every Restaurant Needs a Webshop for Online Orders
1. Build Direct Relationships with Customers
When customers order through a third-party platform, you don’t get access to their data. That means you can’t see what they like, how often they order, or how to bring them back.
With your own webshop:
- You collect customer details (emails, preferences, order history).
- You can run loyalty programs, send exclusive deals, or reward repeat customers.
- You control communication—making it easier to build long-term relationships.
This direct connection is invaluable for growing your brand.
2. Improve Profit Margins
Third-party platforms typically take 20–30% commissions on every order. For restaurants with thin margins, that’s a huge cut.
A webshop eliminates these middleman fees. You keep more of your revenue and reinvest it into your food, staff, and customer experience.
Even if you still use third-party platforms for visibility, your webshop ensures that loyal customers have a direct, more affordable way to order from you.
3. Strengthen Your Branding and Customer Experience
On a third-party app, your restaurant’s branding gets lost. Your logo may appear small, your menu may look generic, and your promotions are limited.
A webshop lets you design the entire ordering experience:
- Custom menus with your brand colors and photos.
- Seasonal promotions that highlight new dishes.
- Consistent branding across dine-in, takeout, and delivery.
In short, a webshop makes your restaurant stand out—and keeps your brand memorable.
4. Streamline Operations
Managing orders from multiple platforms can be overwhelming. Phone calls, delivery apps, walk-ins—it’s easy for mistakes to happen.
A webshop centralizes everything in one place. Orders come in digitally, reducing miscommunication and helping your kitchen run smoothly. Plus, you can integrate with payment systems and delivery providers for a seamless workflow.
Common Misconceptions About Webshops
“It’s too expensive.”
Not true. Modern SaaS platforms make webshops affordable and scalable, even for small cafés and cloud kitchens. With solutions like klikit, restaurants can launch a webshop quickly without the high upfront costs of custom development—making digital ordering accessible to businesses of all sizes.
“Customers prefer delivery apps.”
Actually, many customers prefer ordering directly. Why? Restaurants often give exclusive discounts on their webshops. Plus, direct ordering feels more personal.
“It’s too complicated to set up.”
Setting up a webshop today is faster than ever. With plug-and-play solutions, you can launch one in days—not months.
Key Features to Look for in a Restaurant Webshop
If you’re considering a webshop, make sure it has these essentials:
- Mobile-friendly design – Most orders come from smartphones.
- Easy menu management – Add new dishes or update prices instantly.
- Secure, flexible payments – Credit cards, e-wallets, cash on delivery.
- Analytics & reporting – See which dishes sell best and when.
- Marketing integrations – Connect with social media, email campaigns, and Google tools.
👉 To learn more, check out this blog by Revolution Ordering.
How a Webshop Boosts Restaurant Growth
A webshop isn’t just about handling orders—it’s about scaling your business.
- Upselling and cross-selling: Suggest add-ons like drinks or desserts at checkout.
- Promotions: Run flash sales or bundle deals without waiting for app approval.
- Subscriptions & pre-orders: Let customers subscribe to weekly meals or book special dishes in advance.
- Data-driven decisions: Use sales reports to plan menu changes and marketing campaigns.
Whether you’re a small neighborhood café or a multi-branch restaurant, a webshop helps you grow smarter and faster.
Where klikit Fits In
If you’re wondering how to get started, that’s where klikit comes in.
klikit helps restaurants across Asia set up their own webshops quickly—without the high costs or complexity of building from scratch. With klikit, you can:
- Launch your webshop in days.
- Manage menus, promos, and payments with ease.
- Integrate delivery and pickup options seamlessly.
- Get local support tailored to the Asian F&B market.
👉 Interested? Discover klikit Webshop Solutions.
By using a platform like klikit, you skip the headaches and focus on what matters most: serving great food and delighting your customers.
Getting Started: Steps to Launch Your Restaurant Webshop
- Choose a reliable provider – Look for solutions designed for restaurants, not generic e-commerce.
- Customize your online menu – Use appealing food photos and clear descriptions.
- Set up payments and delivery options – Offer flexible choices for customers.
- Promote your webshop – Share QR codes in-store, post links on social media, and encourage customers to order directly.
- Track performance and adjust – Use analytics to refine your menu, promos, and marketing.
Conclusion: The Future of Restaurants is Online
The restaurant industry is evolving—and those who adapt will thrive. A webshop isn’t just a nice-to-have anymore; it’s a must-have.
By creating your own webshop, you:
- Keep more profits in your pocket.
- Strengthen your brand identity.
- Build lasting relationships with your customers.
- Run smoother, more efficient operations.
Whether you’re a small local eatery or a fast-growing chain, now is the time to take control of your online ordering.
👉 Ready to set up your restaurant webshop? Get started with klikit today and see how simple it can be.
