Our phones help us connect to the digital world. Lost? Check mapping platforms. Upset? Post your thoughts. Hungry? Order online. Mobile activities have become a part of everyday life, with technology adapting to meet constant consumer demands — the F&B industry is no exception.
Throughout the pandemic, online food delivery has been the main channel of F&B businesses. Whether it’s a solo or group order, the convenience of ordering and paying has changed the way we interact with restaurants and cafes, and even how we think as a consumer. Grab’s SEA 2022 Trends Report shares how “9 in 10 consumers prefer brands with [digital convenience], an integrated online-to-offline experience”.
Online ordering platforms are the fan favorite, allowing consumers to order food from their favorite restaurants, cafes with just a few taps on their phones. Everyone has at least one food delivery app on their phone — proving that even with higher pricing due to commission fees, packaging, or small order fees, people are willing to pay for convenience.
It also helps small businesses reach new customers and expand to new markets, while offering consumers new, exciting options nearby that they may not have known about. As the demand continues to grow, these platforms will continue to improve alongside it. With options like scheduled, group orders, and long-distance delivery businesses are no longer limited to their physical locations and can reach customers across the city or even the country.
During the pandemic, contactless payment was a safety standard. For the everyday, it adds to the convenience of the overall ordering experience. Whether you order from delivery apps or directly from businesses, paying with a tap or a scan is easier than counting cash & change by the counter. Even smaller F&B businesses adopt e-wallets, helping both customers and staff save time — every second counts during peak hours!
Consumers don’t get all the convenience — kitchen management software has also evolved to be accessible on mobile devices. Restaurant owners can manage certain operations, like order & menu management, even when they are away from the restaurant. While mobile use may be limiting since some features may not be mobile-friendly, software access helps provide owners with the flexibility to oversee operations whenever, wherever they are.
As long as we’re attached to our phones, mobile food activities will continue to grow. Other businesses have grown to match its demand, while some have yet to maximize its potential. Whatever pace restaurant owners may choose to set, the technology they need to help or support them already exists — and there will always be hungry customers. That’s where klikit comes in.
In an era where mobile activities have become an integral part of our daily lives, klikit cloud ensures that F&B businesses can adapt to meet the constant consumer demands and thrive in the ever-evolving digital landscape. Embrace the power of klikit cloud and be steps ahead of the competition in the world of food e-commerce.